Mondern. Fast. Athletic.

Amento is a footwear brand dedicated to crafting shoes that elevate every walking and hiking experience. The challenge was to create a logo that embodies the brand’s spirit of movement, comfort, and adventure, while maintaining a modern and timeless identity.

The Amento logo was developed using the shape of the brand’s main product, an athletic sandal, as the foundation. The symbol combines the initials A and M with a subtle arrow form, creating a mark that feels strong, directional, and intentional. This approach reflects the spirit of outdoor adventure, with a visual language inspired by trails, movement, and purposeful steps. The result is a logo that captures both the functionality of the product and the strength of the brand, designed to resonate with those who value exploration, comfort, and performance.